Your first 30 days as a solo founder
How to pick one offer, talk to five people, and avoid rebuilding your website for the third time.
Read moreBlog
Guides for builders & operators
Essays, playbooks, and notes in one place so your next move stays grounded in real practice—not theory for theory's sake.
Topics & series
Jump to pricing, runway, mindset, or ops without hunting through archives.
Skim or go deep
Quick takeaways beside longer playbooks when you have a full session.
Do-this-next clarity
Posts point to one concrete move you can make before you close the tab.
Tied to the rest of Solo Plot
Open roadmaps, calculators, or simulations when the article sends you to real work.
Demo posts — replace with real articles before launch
Pricing without guessing
Use costs, time, and a simple floor price before you “see what the market bears.”
Read moreWhen to ignore new ideas
A short framework for shiny-object syndrome—when to log an idea and when to delete it.
Read moreRunway math in plain English
How savings, burn, and side income interact—plus why “months of runway” is a moving target.
Read moreYour first 30 days as a solo founder
Demo. Week one: write a one-paragraph description of who you help and what outcome you sell. Week two: book three conversations—not pitches, curiosity calls. Week three: ship a small version of the work once. Week four: raise your price slightly and document what blocked you.
Swap this block for a full article. Link to roadmaps and calculators where it helps.
Pricing without guessing
Demo. Start with monthly personal costs + business costs + tax buffer. Add the hours you can sell per month. Divide: that is your minimum hourly floor before profit. Now compare to peers—but don’t anchor on the lowest price you saw on Twitter.
Try the Pricing & Profit calculator when you have rough numbers.
When to ignore new ideas
Demo. If the idea doesn’t change your next seven days of work, park it in a list and return in thirty days. If it does, ask: does it increase revenue, reduce risk, or teach you something you must know now? If none, it waits.
Runway math in plain English
Demo. Runway is how long you can operate if revenue stopped tomorrow. Add savings and predictable inflows; subtract average monthly burn. Seasonality and one-off expenses make the number jump—revisit monthly.
Stress-test with the Cash runway stress tester.